Sivan Behar's Social Media Resume

SIVAN BEHAR
Recent St. Edward's University graduate seeks long term career in the advertising industry.

Austin, Texas -- April 24, 2008

yareach[at]yahoo[dot]com


Objective

Communication graduate seeks challenging work opportunities in advertising-related field to gain professional experience for long-term career.

Profile

• Exceptional written and verbal bilingual communication skills
• Assertive, Aggressive and Proactive personality
• Creative thinker
• Able to deal with ambiguity, multi-tasking, and can prioritize duties
• Result driven individual that is able to lead others and make difficult decisions while promoting an atmosphere conducive to productivity
• Well organized and resourceful; equally effective working in self-managed projects or collaboratively in team efforts
• Computer savvy, including experience with online databases


Bachelor of Arts in Communication
Specialization in Media Arts, Public Relations, and Advertising
St. Edward's University, Austin, Texas
Dean’s List


Related Experience

• College course work in Advertising, Marketing, Journalism, Desktop Publishing
• Published work in O’Henry Writer’s Symposium, The Runeskrift newspaper, and SOURCE
• Interned at News8Austin and A+FCU
• Wrote mini story for News8Austin which later aired; traveled on scene with professional journalists
• The Runeskrift newspaper Associate Editor, 3 years
• Designed and co produced high school news cast and appeared in Univision news segment on college financial aid; appearance on news cast segment in 2003 on European heat wave
• Featured in info. commercial for central Texas middle schools on higher education




View my VH1 podcast here.

McHungry

Here's the video that I created to raise awareness about the harsh realities of world hunger. (Per my class assignment of course!)

Online Banking Turns Literal

The Business Bank of Texas has given online banking a whole new definition. As one of Austin's newest banks, Business Bank of Texas has strategized a new way of helping business owners with their financial needs by doing away with tellers, long lines, drive-thrus, and even a lobby! Almost all transactions are completed via the world wide web.
Potential customers are personally contacted via phone by bank founder and Chairman, Ed Lette and his chief financial officer. During these sales calls, business owners are persuaded to join the bank through incentives such as:
saving on monthly fees (because everything is electronic)
access to latest technology like electronic check cashing and payroll debit cards
So what does this mean exactly for one-on-one customer relations? Has it been thrown by the wayside?
Heck no! In fact, Michael Andrews, an analyst for SNL Financial says this gives the one branch bank the opportunity to build stronger networks, spend more time making loans, and working with individuals.
For now, this is the only bank like it in the area. A test trial if you will. However, since more and more people are resorting to technological conveniences like the internet, this may be the way of the future?

VH1 and Social Media, A Common Bond

Here's a link to our Podcast :) We (Christina Timms, Mikela Floyd, Sivan Behar) interviewed Kristin Davis, who is the Digital Marketing Coordinator at VH1.

Show Notes:

Helloooooo Mac

So I finally caved in an bought a MacBook. But not before doing some research and asking questions. When it comes to Macs, I knew the perfect Citizen Marketer to ask . . . Corinne of course! She's a Mac expert, or should I say a Fanatic.
I must admit it cost an arm and a leg for my puny budget, but I also must admit all their ads that CLAIM they are simple, user friendly, better than pc, blah, blah- actually turned out to be true.


Who'd of thought an ad actually preaches what it sells?

A Marketing Campaign for Teens by Teens

MORE EVIDENCE ON WHY SOCIAL MEDIA FOR CREDIT UNION'S
Y GENERATION WORKS!!!
Superior FCU in Lima, Ohio was approached by the Distributive Education Clubs of America (DECA) at Lima Senior High about collaborating on a marketing project. What they developed was a whole marketing campaign using various social media tools.
The campaign was created by the students and then after six weeks of prep work, the students pitched their ideas to the client-SuperiorFCU. The campaign aimed at attracting the Y generation group and to do so, a myspace account was created a long with a few videos which can be seen here. Six videos were created in all and one (from what I gather) aired on the first 20 seconds of American Idol's season finale. I personally think they are kind of cheesy, but the whole concept is fantastic; a campaign for teens created by teens!
FYI: Based on an article published in the Credit Union Journal, as of December 2007, the campaign had generated 150 new accounts.


Here's the video I found the most amusing:
yChecking... Good for Teens, and for Parents

Add to My Profile | More Videos

YouTube for Credit Unions

Last week's presentation by Citizen Marketers' co-author, Jackie Huba brought an interesting point to mind after our discussion about using social media as a tool for reaching various markets. Huba mentioned that the culture of the organization is key in determining whether this technological tool could/would be effective. So going on this thought, I continued to contemplate the question I posed in class.... Why is the board at the credit union where I work so against using blogging if it is a such a powerful tool that can be used positively to attract, educate, and reach tech-y generations?!?! Then I stumbled (well not really I was intentionally trying to find something to prove my point!) onto this:

Larissa Walkiw, a 19-year-old girl is the "spokester" for Young and Free and is collaborating with Common Wealth Credit Union to create awareness for their under 25 age group. Check out this video: to see just how she got involved and how this idea evolved.

Her video blog explains the difference between credit unions and banks in very simple terms. It was created in an effort to attract and educate generation Y members.


The video was posted the last week of January, and by the following Monday afternoon, the video blog had been viewed nearly 4k times. Two weeks in and it has been viewed over 11k times!